Alliance Leisure appointed to deliver new build leisure centre in Whitchurch

Planning has been approved to build a new, multi-million-pound leisure centre in Whitchurch, Shropshire.

In addition to providing vital services to the local community, the state-of-the-art centre will also welcome visitors from surrounding areas, driving economic growth and creating new opportunities for local businesses.

Funded by Shropshire Council the new £13.1 million swimming and fitness centre will include a six-lane 25m pool,  41-station fitness suite  and café on the ground floor, complemented by multi-function rooms on the first floor.

I am delighted that planning permission has been granted. It now means we are able to move forward with the development and soon offer more great opportunities for people living in Whitchurch and the surrounding areas to improve and maintain a healthy lifestyle.
Peggy Mullock
Shropshire Councillor, Whitchurch North

Alliance Leisure, the UK’s leading leisure developer has been appointed to deliver the project, working through the UK Leisure Framework. Supporting Alliance will be Pellikaan as lead contractor,  architects Roberts Limbrick and Axiom will be responsible for project management. The new build will reinstate much needed leisure facilities in a community which has been without a pool since Whitchurch Swimming Pool closed during the pandemic when ongoing maintenance issues deemed it unfit for purpose. It is anticipated the centre will open in mid-2025.

We have assembled a fantastic project team, led by leisure development experts Alliance Leisure, to deliver a first class leisure centre for Whitchurch. Their combined experience and expertise will ensure we provide residents with the health and wellbeing facilities they want and need, both now and in the future. The new leisure centre will not only deliver a superb service to residents, it will also benefit from modern technologies that optimise efficiencies and support the councils aim to achieve net zero by 2030.
Robert Macey
Shropshire Council Cabinet Member for Culture and Digital
Working with the council and our supplier partners through the UK Leisure Framework, we will deliver an efficient leisure facility built in response to the specific needs of the community. An active community is a happy, prosperous community and this is exactly the outcome we intend to deliver.
Julia Goddard
Senior Business Development Manager, Alliance Leisure
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