Exciting changes are taking place within Alliance Leisure and TA6, and we’re delighted to be able to share them with you.

For almost a decade, TA6, powered by Alliance Leisure has been a leading leisure sales, marketing and engagement team, established to compete with specialist agencies and support leisure operators across the UK.  During this period TA6 has worked with over 120 clients to deliver new brands, marketing campaigns, training courses, new websites, facility launches and more.

However, as Alliance Leisure’s focus has evolved towards integrating the support and services of TA6 within our development projects, the role of TA6 has naturally shifted.

Today, the team at TA6 provide support focussed on delivering stakeholder engagement and customer consultation to scope projects, alongside marketing campaigns and brand development to help clients launch and operate thriving facilities. To reflect this evolution and streamline our services we are creating two new divisions within Alliance Leisure and retiring the TA6 brand. 

The two new teams, Insight and Engagement, will deliver and expand on the previous services provided by TA6, and will continue to sit under the remit of Paul Woodford, Strategic Engagement Director.

Paul Woodford comments:

I’m incredibly proud of everything TA6 has achieved since its creation, from supporting over 120 clients to helping attract and retain hundreds of thousands of people at their centres. The brands we’ve built, the campaigns we’ve delivered and the relationships we’ve developed have made a lasting impact across the sector. As we transition into the new Insight and Engagement divisions, I’m excited to continue this work, strengthening our support, driving even greater results within the facilities we help develop and building on our success under the unified Alliance Leisure brand.

This strategic move unifies our expertise under the Alliance Leisure brand, reinforcing our commitment to delivering sustainable, community-focused leisure, culture and wellness facilities.

Sarah Watts, our CEO, says:

We are immensely proud of the impact made by TA6 in the sector, and of the phenomenal difference they have made to leisure facilities across the UK wishing to enhance their service, communications, and more. The creation of the new Insight and Engagement teams is a testament to the success of both TA6 and the Alliance Leisure team as a whole, and I can’t wait to see these teams continue to flourish and support even more local authorities in achieving exceptional leisure and wellness facilities.