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Alliance Leisure appointed to deliver new build leisure centre in Whitchurch

Planning has been approved to build a new, multi-million-pound leisure centre in Whitchurch, Shropshire.

In addition to providing vital services to the local community, the state-of-the-art centre will also welcome visitors from surrounding areas, driving economic growth and creating new opportunities for local businesses.

Funded by Shropshire Council the new £13.1 million swimming and fitness centre will include a six-lane 25m pool, 41-station fitness suite and café on the ground floor, complemented by multi-function rooms on the first floor.

I am delighted that planning permission has been granted. It now means we are able to move forward with the development and soon offer more great opportunities for people living in Whitchurch and the surrounding areas to improve and maintain a healthy lifestyle.

Peggy Mullock

Shropshire Councillor, Whitchurch North

Alliance Leisure, the UK’s leading leisure developer has been appointed to deliver the project, working through the UK Leisure Framework. Supporting Alliance will be Pellikaan as lead contractor, architects Roberts Limbrick and Axiom will be responsible for project management. The new build will reinstate much needed leisure facilities in a community which has been without a pool since Whitchurch Swimming Pool closed during the pandemic when ongoing maintenance issues deemed it unfit for purpose. It is anticipated the centre will open in mid-2025.

We have assembled a fantastic project team, led by leisure development experts Alliance Leisure, to deliver a first class leisure centre for Whitchurch. Their combined experience and expertise will ensure we provide residents with the health and wellbeing facilities they want and need, both now and in the future. The new leisure centre will not only deliver a superb service to residents, it will also benefit from modern technologies that optimise efficiencies and support the councils aim to achieve net zero by 2030.

Robert Macey

Shropshire Council Cabinet Member for Culture and Digital

Working with the council and our supplier partners through the UK Leisure Framework, we will deliver an efficient leisure facility built in response to the specific needs of the community. An active community is a happy, prosperous community and this is exactly the outcome we intend to deliver.

Julia Goddard

Senior Business Development Manager, Alliance Leisure

Multi-activity family destination opens its doors on the Wirral

As part of its ambition to encourage an active community and create a commercially sustainable future for its leisure provision, Wirral Council has invested £2.7 million in the repositioning and development of the Wirral Tennis & Sports Centre as an activity hub for the whole family. The facility has been renamed Bidston Sports & Activity Centre.

Alliance Leisure were appointed as the council’s leisure development partner and delivered the project through the UK Leisure Framework, which is managed by Denbighshire Leisure, the new destination offers residents and visitors a multitude of experiences to encourage movement and social interactions, helping to promote community cohesion and encourage good health through physical activity.

The facility is divided into three zones; ‘adventure play’, ‘fitness’ and ‘tennis’. Each zone is served by a central remodelled reception area, and supported by a large communal food and beverage facility with a dual servery.

Working with Alliance Leisure – a proven leisure development specialist - has been extremely positive. At all stages of the development, we had confidence that the project was being managed and directed by those with decades of previous experience and that we were benefiting from efficiencies at all levels of the supply chain. The finished project looks and feels amazing and will enhance the lives of everyone within the community for many years to come.

Andrew McCartan

Assistant Director, Wirral Council

The facility has been transformed from a sports facility into a multi-activity destination. Through the various activities, there is now a provision for all ages and abilities, creating a place where the whole family can get involved. Extensive research has evidenced that active children are more likely to develop into active adults. Encouraging active play from an early age sets the foundations for an active adult population and all the benefits that delivers for individuals and communities

Tom Gardner

Business Development Manager, Alliance Leisure

For youngsters aged 8 and above, and also adults, there is TAGactive arena, a digitally gamified obstacle course, whilst a large soft play area will cater for younger children. This area has been designed to encourage families to spend active time together in a safe, stimulating and fun environment.

A new fitness suite, equipped with a comprehensive selection of cardiovascular and strength training equipment, supported by a dedicated, immersive group cycle studio provides state of the art training facilities for all ages and abilities, whilst tennis remains an integral part of the offer, thanks to the retained provision of six indoor courts.

Supporting Alliance Leisure in project delivery is Universal Group as principal contractor, Pozzoni Architects and Play Revolution, the designers and supplier of the TAGactive and adventure play structures. Works began in November 2022.

The facility is owned by Wirral Council and managed by Active Wirral, although the tennis provision is now managed directly by the Lawn Tennis Association due to a direct new partnership for the NGB with Wirral Council.