Natalie Gibson Appointed as Head of Insight at Alliance Leisure
Natalie brings with her 25 years of experience gained whilst working at Leisure DB in the role of Key Accounts and Insights Manager. Throughout her career, she has played a pivotal role in transforming how leisure operators access and harness data to guide strategy, shape investment, and deliver meaningful outcomes.
Strategic Engagement Director, Paul Woodford, says:
There are few people in our sector with Natalie’s depth of expertise in data capture, analysis and, crucially, application. In today’s data-rich world, the value isn’t in access, it’s in the interpretation and application. Natalie has built her career and reputation on helping organisations turn data into insight, and insight into action. Her appointment marks an important milestone in our mission to add value to our clients and deliver successful projects.
Reporting directly to Paul Woodford, Natalie will lead the development of Alliance Leisure’s insight function. Her remit includes, but is not limited to, the development of opportunity analyses, demand modelling, benchmarking, and stakeholder engagement. She will also oversee improvements to Alliance Leisure’s internal measurement and benchmarking systems, streamlining project management and workflow efficiency.
Natalie adds:
Leisure DB has been my professional home for many years, so it wasn’t an easy decision to move on. It was always going to take an exceptional opportunity to tempt me away and I feel that this role with Alliance Leisure is exactly that. I’m incredibly grateful to David Minton and the team for all their support over the years but now it is time for a new challenge.
Joining Alliance Leisure, a company renowned for its progressive, results-driven culture, feels like the perfect next chapter for me. I’m delighted to be joining the Alliance Leisure team where I can continue to play my part in shaping the future of data-driven decision-making within the leisure sector.
Natalie will take up her new role on June 30.