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Alliance Leisure supports the #SaveLeisure campaign

Alliance Leisure and TA6 fully support the #SaveLeisure campaign, recognising the devastating impact that the Covid-19 pandemic could wreak upon the sports and leisure facilities across the country.

#SaveLeisure is a digital campaign urging the UK Government to commit circa £800 million relief funding to enable the full reopening and recovery of the public leisure sector accounting for the catastrophic impact of Covid-19.

We have spent over 20 years supporting leisure operators, including our provision of freely available support and guidance during and after the UK’s lockdown period. We therefore see it as our duty as a business to back this essential campaign, for the good of both our industry and the health of our nation as a whole.

Developing Leisure Facilities to Become a Destination

First impressions have the ability to make or break a business.

When creating amazing new facilities, there will always be budget constraints. As projects are scoped according to the available budget in both refurbishment and new build schemes, items can potentially be removed as a cost saving. One of these items can be the dressing of the site. However, this ultimately leads to the new leisure facility opening with a very ‘clinical’ feel, white walls throughout and no injection of colour.

The customer does not fully appreciate the cost of ‘hidden elements’ such as the groundworks or roof materials; however, they do notice the ‘look and feel’ of a facility in which they would like to spend their leisure time.

Strategic application of graphics throughout the facility can create an impactful environment, aid the customer journey, and strengthen the brand of the facility. This is evident at Northallerton Leisure Centre where Show Off Media installed graphics and signage: https://www.allianceleisure.co.uk/portfolio/northallerton/

Creating customised concepts and innovative spaces in your facility will truly provide the ‘wow’ factor that the current leisure consumer demands. Social media can help strengthen brands and increase footfall through facilities. The age of Instagram and photo opportunities is now prevalent with Gen Z so creating a backdrop they would be seen to be working out in is vital. Developing spaces that users want to share the images from is crucial in getting a viral message out there.

AV systems in studios and gyms are also so important to create the destination feel. The impact of a good Audio and Lighting system in both exercise studios and gyms can create an immersive environment, which can become a real USP for a facility. An example of this is Salt Ayre Leisure Centre in Lancaster, which was the first Local Authority operated facility to install an Immersive Cycle Studio and has seen amazing results since opening. A link to the case study can be found here: https://www.allianceleisure.co.uk/portfolio/salt-ayre/

Good graphics, wall dressings and AV can aid with membership sales but also with customer retention. It is so important to build impactful spaces where people want to repeatedly return to which are fun, welcoming, and exciting.

The next stage to creating a destination facility is future trends such as complete immersive environments that are on offer by Flareform. Completely changing the look and feel of a studio or gym through the use of lighting and projectors to create a completely immersive space.

https://flareform.com/our-work/h1ve-boutique-studio/

There are other opportunities through the use of technology to enhance the facility and customer experience, whilst enticing a new demographic to your centre. As an example, the progression from a soft play to TAG Active using RFID technology to create a multi-faceted adventure zone complete with gamification for the competitive older demographic of 8 years plus. A great example of creating a space that caters for a wide demographic can be found here:

https://www.allianceleisure.co.uk/portfolio/batley/

A New Look for Alliance Leisure

A new look for Alliance Leisure! But the same great service, people and results!

2019 saw Alliance Leisure celebrate 20 years of providing developments and client support to the UK leisure market. And now in 2020 we’re refreshing our brand.

With the launch of TA6 last year and the continued success of the UK Leisure Framework the new logo strengthens the relationship between these core parts of the company and gives a new and unique identity to the business.

Our Cube icon represents the 5 elements of the business:

Design
Build
Fund
Deliver
Support

To find out more about our services CLICK HERE or contact a member of OUR TEAM today.

Coronavirus Update

All of us at Alliance Leisure are hugely concerned by the wide sweeping effect of the COVID-19 virus on our staff, our clients, our supply chain and the health and well-being of the wider community.

We are working hard with all of our stakeholders to continue delivering services in these challenging and unprecedented times.

We will do our very best to support the sector and at an individual level, we encourage our staff to actively help their local communities.

Take a look at the library of FREE tools we are developing. These can be freely used by leisure operators looking to supplement their social media activity.

Alliance Leisure supports the #SaveLeisure campaign

Developing Leisure Facilities to Become a Destination

First impressions have the ability to make or break a business.

A New Look for Alliance Leisure

Coronavirus Update

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