Formerly known as Brough Park Leisure Centre, the new MyActive Leek forms part of the wider Levelling Up regeneration of Leek town centre. Created to support healthier lifestyles, improve accessibility and deliver long-term community value, the new centre significantly expands the town’s health, wellbeing and leisure provision.
The project was funded with £10 million from the Government’s Levelling Up Fund, alongside over £3 million from the council. Sport England also contributed £1.8 million plus an extra £300,000 from its Active Environment Budget. A further £1.1 million was secured via the Government’s Public Sector Decarbonisation Scheme.
The investment has transformed the former facility into a modern, energy efficient health and wellbeing hub tailored to the evolving needs of the local community.
The upgraded centre features a new 25-metre, six-lane swimming pool alongside a separate teaching pool, a 60-station gym, a group cycling studio, a second fitness studio and a Future Studio immersive fitness installation by Flareform, delivering immersive workout experiences.
Among the centre’s most innovative additions is a new multipurpose activity and entertainment space centred around a state-of-the-art golf simulator. Introduced following a strong business case developed by Alliance Leisure during the latter stages of the project, the space has been created to attract new audiences while providing a flexible community venue capable of hosting sensory sessions, film screenings, interactive games, parties and corporate activities.
The new facility broadens the centre’s appeal to a wider demographic, including families, young people, older adults and individuals with additional needs. Importantly, it also addresses a gap in local provision, with no comparable leisure-based golf simulator facilities currently operating in the area.
A new Community Wellness Suite, featuring an EGYM Strength Series circuit, has also been introduced to support exercise referral programmes and tailored physical activity interventions for people living with long-term health conditions or requiring additional support to become more active.
The family offer has been significantly enhanced through the addition of a large indoor adventure soft play area, dedicated party facilities and fully accessible changing provision, including a Changing Places facility.
Sustainability has been central to the redevelopment. The project has converted the centre into an all-electric facility, replacing gas boilers with air source heat pumps and introducing energy-saving measures including LED lighting throughout, improved building fabric and rooftop solar panels capable of generating approximately 42kW of renewable energy.
Together, the improvements will significantly reduce the building’s long-term carbon emissions and operational energy consumption.
This development has completely transformed the former facility into a modern, inclusive and highly sustainable community wellbeing hub that will support residents of all ages and abilities.
From the expanded swimming and fitness offer to the innovative golf simulator and wellness facilities, every aspect of the centre has been carefully considered to encourage more people to be active, improve wellbeing and create lasting community impact.
Client: Staffordshire Moorlands District Council
Partners: MyActive, Sport England, Speller Metcalfe, Roberts Limbrick, FMG, Hensall, Abacus, Flareform, UK Leisure Framework (managed by Denbighshire Leisure Ltd)
Project Value: £17m
Opened: August 2026
Insight & Engagement.
