King George’s Playing Fields

Client: Brentwood Borough Council

Operator: Everyone Active

Value: £7m

Partners: ISG, Saunders Boston, Kompan, Play Revolution, Ustigate, Weller Designs, UK Leisure Framework

Open Date: March 2022

The £7 million scheme to transform King George’s Playing Fields in Brentwood, began in January 2021 and formed part of the council’s 10-year Leisure Strategy.

The project centrepiece is an impressive new pavilion which includes new changing rooms, toilet and showers for local rugby and football teams, a golf clubhouse and Golf Pro Shop, as well as a bar with a terrace.

Other facilities include a flexible, multi-purpose room, a Changing Places facility, a café, a two-storey soft play facility, TAGactive arena and a sensory room.

In it’s first year of operation it attracted over 100k visitors and turned over £1m.

TAGactive games played
Sensory Room Visits
Doggie Splash Visits!
Splash Pad Visits
Soft Play Visitors

Supplementing the indoor provision are external facilities including an adventure play area, splash pad, Changing Places facility, new toilets and a kiosk.

The project was delivered via the UK Leisure Framework, and the site is operated by Everyone Active on behalf of the Brentwood Borough Council.


Brentwood Borough Council has invested more than £7m in the development of these facilities so that King George's Playing Fields has activities all year round. The playing fields play a pivotal part in helping our community to improve their health and wellbeing.
We were also committed to providing accessible facilities, such as the new splash pad, introducing two new changing places facilities, a new sensory room as well as brand new soft play and the TAGactive facilities.
In addition to the facilities in the new pavilion building, the Council has also invested in the free outdoor play areas which not only makes for an exciting day out, but also has a huge range of challenging structures and high and lower level areas to be explored by adventurous children.
As the weather starts to warm up, it is going to be great to see families enjoying all these new activities.
Cllr. Cliff Poppy
Brentwood Borough Council’s Chair of Community and Health Committee

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