In 2017, Carmarthenshire County Council tasked Alliance Leisure, via the UK Leisure Framework, to design and build a 400 square foot visitor centre, function room and café. Works got underway in February and were completed in 21 weeks, ready for the summer season.

This project was part of the ongoing master plan of Pembrey Country Park

Following the £1.4 million investment Carmarthenshire County Council celebrated a bumper summer at Pembrey Country Park

“Pembrey Country Park has always been one of Wales’ top visitor attractions but this summer has been extraordinary in terms of the number of visitors and income generated,” explains Neil Thomas Senior Outdoor Recreation Manager. “Over the summer holidays we have experienced a 10% per cent increase in footfall and a 15% uplift in revenue on last year. There is little doubt that our success is due to the improvements we have made to our facilities.

“The natural beauty of the park, with its 500 acres of woodland and eight miles of golden sands has always attracted visitors but we felt we were not supporting the natural beauty with fit for purpose amenities. For example, we offered limited on site catering provision, in particular for the large numbers of guests staying on our caravan site.  We were missing a trick from a customer experience and revenue generation point of venue.”