Duncan Edwards Leisure Centre.

I am delighted we have been able to produce such an outstanding leisure facility – the first in the borough for a generation. The facilities it boasts are second to none and I am sure new and existing visitors to our leisure centres will be overwhelmed with what we have to offer.

Councillor Simon Phipps
Councillor Simon Phipps
Cabinet Member Responsible for Leisure
  • Background
  • Site Specifications
  • Impact

The first new leisure centre to be built in Dudley in more than 30 years opened in January 2022. The centre is named in honour of the borough’s most famous sporting son, former England and Manchester United player, Duncan Edwards, who was born and raised in the town.

During the development ISG, the appointed construction team, received outstanding marks as part of the Considerate Constructors Scheme for their practices.

Working in partnership with the council, we created a vibrant modern hub with a range of innovative activities for residents to enjoy.

The new centre includes a 25 metre 8-lane swimming pool, teaching pool with spectator provision, sauna, 4-court sports hall, 100 station fitness suite, two group exercise studios, soft play area with catering facilities and party room and a café.

The centre also brings innovation with the addition of an immersive cycle studio and power assisted exercise studio.

495% growth in memberships

98% of waste diverted from landfill
63% local labour force
88% average CCS score
51% local spend

Client: Dudley Metropolitan Borough Council

Partners: ISG, Roberts Limbrick Architects, Technogym, Shapemaster (now Innerva), UK Leisure Framework (managed by Denbighshire Leisure Ltd)

Project Value: £18m

Opened: January 2022

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We are delighted to see this brand new facility come to life with an inclusive mix of facilities and services that meet local strategic outcomes and the needs of the community. Incorporating the soft play area and power assisted exercise studio will extend appeal to a much wider audience. The centre will dramatically improve the quality of sport and physical activity provision in Dudley to help encourage more people to adopt healthy lifestyles.

Julia Goddard
Regional Director, Alliance Leisure
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