The £7 million scheme to transform King George’s Playing Fields in Brentwood, formed part of the council’s 10-year Leisure Strategy. Running until 2028, the strategy outlines the council’s vision for a high quality, accessible, affordable and financially sustainable sport and leisure provision which delivers a mix of facilities and services that will service the diverse needs of residents both now and in the future.
Prior to this investment, the recreation ground already offered a variety of sports and recreation facilities including a children’s play area, skate park, football and rugby pitches, bowls greens, a 1970’s pavilion used by Hartswood Golf Club and a privately-run crazy golf course.
The purpose of the development has been focused on supporting the borough’s anticipated housing growth and the fulfilment of an ambition to increase participation in physical activity, especially amongst young people.
Following consultation with key stakeholders and the wider public, Alliance Leisure, working through the UK Leisure Framework with a dedicated supply chain of leisure specialists, has delivered a mix of facilities, both inside and outside of a new-build pavilion, that balances financial viability for the council with addressing the leisure needs of residents.
Planning for the redevelopment was secured at the end of 2019, but the pandemic meant that construction was delayed. Works finally got underway in January 2021 with most of the development opening to the public in March 2022.
The site is run by Everyone Active on behalf of the council.
The project centrepiece is an impressive new pavilion which replaces a building previously occupied mainly by Hartswood Golf Club. Built in the 1970s, the structure required significant work to upgrade the site and transform the provision into a multi-purpose venue that would inspire and engage a much wider segment of the community.
The new building, named the Hartswood Pavilion – is located adjacent to the current pavilion which is due to be demolished now that the new building is complete. It is a two-story structure which has been sunken into the ground reducing its impact on the openness of the green belt and carefully considered composite cladding applied to the building exterior, which ensures it blends into its surroundings, complementing rather than defining the natural environment. The footprint of the new Pavillion is also larger than the original enabling it to serve both the golf club membership and the wider public with an extended range of facilities, including the park’s first indoor play provision.
The high quality, flexible space includes new changing rooms, toilet and showers for local rugby and football teams, a golf clubhouse and Golf Pro Shop, as well as a bar with a terrace providing far reaching views of the golf course, bowls club and surrounds. Other facilities include a flexible, multi-purpose room, a Changing Places facility, a café, a two-storey soft play facility designed and delivered by Play Revolution and a sensory room providing a safe therapeutic space to help individuals regulate, develop and engage their senses as their interact with and explore the environment around them.
The new pavilion also features TAGactive, an indoor immersive game-based obstacle course, which can be enjoyed as an individual or with friends and family.
The main priority, in terms of design and delivery, was to create a destination everyone in the community could utilise both now and in the future. To achieve this, extensive feasibility studies were conducted prior to build, matching facility provision to latent demand. It was also important not to exclude any segments of the community due to accessibility or cost, hence the diverse mix of paid and free facilities supported by services that promote inclusion and access for those living with mobility issues and other disabilities.
Supplementing the indoor provision are external facilities including an adventure play area. Designed for children aged eight and above, the facility has a range of challenging structures – the highest of which measures circa 10m – and includes slides, towers and nets. Opening to the public in April 2022, all sessions are 55 minutes long.
Also opening in April 2022 is a new, accessible splash pad. Developed on the footprint of the park’s former paddling pools, which were removed in 2017 for health and safety reasons, the splash pad from Ustigate is supported by a Changing Places facility, new toilets and a kiosk. The new space features nature themed aquatic play structures and a variety of ground water jets such as sidewinders, directional jets and a cylinder spray to provide a wide range of play opportunities.
Both the splash pad and climbing facility are chargeable, while the park’s recently improved junior and toddler play areas are free of charge. The whole area is also served by a network of walking and cycling trails to encourage active travel.
In its first year of operation, the site attracted over 100,000 visitors, and turned over £1m.
Further successes in its first year include:
- 63,000+ TAGactive games played
- 1,400+ sensory room visits
- 200+ doggie splash pad visits
- 37,000+ human splash pad visits
- 30,000+ soft play visitors
Client: Brentwood Borough Council
Partners: ISG, Kompan, Play Revolution, Saunders Boston Architects, UK Leisure Framework (managed by Denbighshire Leisure Ltd)
Project Value: £7m
Opened: March 2022
