Ambitious Plans Revealed for the Transformational King Alfred Leisure Centre Redevelopment
Ambitious Plans Revealed for the Transformational King Alfred Leisure Centre Redevelopment
Brighton & Hove City Council has unveiled ambitious plans for a new sports and leisure facility to replace the ageing King Alfred Leisure Centre, with Alliance Leisure appointed as the council’s chosen development partner.
The £65 million scheme, to be delivered through the UK Leisure Framework, which is owned by Denbighshire Leisure Ltd (DLL), will create a modern, sustainable and accessible leisure destination on the city’s seafront. Designed to make the most of its coastal setting, the new centre will offer sea views from the pools, fitness suite and café, while a revitalised public realm will integrate the building into the wider community.
Comprehensive Community Hub
Following extensive public consultation, the plans respond directly to residents’ needs and aspirations. The facility will house a significantly expanded fitness suite, family leisure water, a dedicated entertainment zone and enhanced accessibility throughout. The development aims to serve as a vibrant hub for sport, leisure, wellbeing and social activity for decades to come.
Project Team in Place
Working closely with Alliance Leisure, the council has now confirmed Willmott Dixon as preferred contractor, joining an experienced design and consultancy team led by GT3 Architects. Together, this collaborative partnership will take the project through the next stages of design development and pre-construction.
Funding and Next Steps
The council is proposing a capital investment of up to £65 million, to be funded through a mix of government grants, council borrowing, and residential development on part of the site. The new centre is expected to generate strong revenue streams to ensure long-term operational sustainability.
The proposals will be considered by the council’s Place Overview and Scrutiny Committee and Cabinet later this month. Subject to approval, the project will move into the planning stage, with a planning application expected by the end of the year.
Construction is not anticipated to begin before early 2026, with completion targeted for spring 2028. In the meantime, the existing King Alfred Leisure Centre will remain open for as long as possible.
To follow this project, check out the development website HERE.












































